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Various humorous scenes depicting disadvantages of smoking this new longer cigarette. Man starting power boat, man playing darts, man fixing car, man on motorcycle, etc. They are much longer that the king size and take some getting used to. “Benson & Hedges 100s must taste pretty good. Look what people put up with to smoke them”. Still of pack of B&H at end of clip, text: "Benson & Hedges 100's Reglar or Menthol".