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Various humorous scenes depicting disadvantages of smoking this new longer cigarette. Man in phone booth, fire fighters, man cleaning sprinklers, couple at romantic dinner, etc. They are a lot longer than king size, and that takes some getting used to. “Benson & Hedges 100s must taste pretty good. Look what people put up with to smoke them”. Still of package of Benson & Hedges at end of clip, text: "Benson & Hedges 100s Regular or Menthol".