Get the Player to see this player.

Various scenes depict smokers getting “extra puffs” due to the length of Benson & Hedges 100s. Each person has a different number of extra puffs. Safecracker, lady reading, man being audited, firing squad. “Longer than King Size, at the same price as King Size.” Familiar jingle – same as “Disadvantages” campaign. Still of pack of Benson & Hedges at end of clip, text: "Benson & Hedges 100's Regular or Menthol."