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Depicts a man as he saws the end off a pack of B&H 100s, and lines up the resulting pieces of cigarette, illustrating that the extra length is the equivalent of four extra cigarettes in every pack. Try them for the extra length. If you like them, come back for the extra taste. Still of pack of Benson & Hedges at end of clip, text: "New, popular priced Benson & Hedges 100's."