Animated character dances with cigarette. Announcer: "The second half of the Garry Moore show is brought to you by Winston" "Winston, the cigarette that says It's what's up front that counts." Couple in cabin during snow storm lose electricity, couple lights Winston cigarettes by firelight. Text and voiceover: "Winston has a pure white modern filter." "Filter blend, specially selected, specially processed tobacco", "Winston tastes good." Cut back to animation sequence.