Depicts a man smoking a Benson and Hedges new 100 mm cigarette in an elevator. It’s much longer than king size, and that takes some getting used to. Goes through many other situations where people are not used to the longer cigarettes. The new, longer cigarette. Still of pack of Benson & Hedges, text: "The Disadvantages", " Benson & Hedges 100's Regular or Menthol.

Depicts various humorous scenes depicting disadvantages of smoking this new longer cigarette. Man playing drums, man in restaurant, woman at intermission, etc. If you light one up for breakfast, try to get to work on time. The new, longer cigarette. Still of pack of Benson & Hedges at end of clip, text: "Benson & Hedges 100's Regular or Menthol.

Various humorous scenes depicting disadvantages of smoking this new longer cigarette. Man starting power boat, man playing darts, man fixing car, man on motorcycle, etc. They are much longer that the king size and take some getting used to. “Benson & Hedges 100s must taste pretty good. Look what people put up with to smoke them”. Still of pack of B&H at end of clip, text: "Benson & Hedges 100's Reglar or Menthol".

Various humorous scenes depicting disadvantages of smoking this new longer cigarette. Man trying to shave on boat, man with magnifying glass, boxer, etc. They are much longer than king size, and that takes some getting used to. “Benson & Hedges 100s must taste pretty good, Look what people put up with to smoke them”. Still of package of Benson & Hedges at end of clip, text:"Benson & Hedges 100's Regular or Menthol."

Various humorous scenes depicting disadvantages of smoking this new longer cigarette. Man in phone booth, fire fighters, man cleaning sprinklers, couple at romantic dinner, etc. They are a lot longer than king size, and that takes some getting used to. “Benson & Hedges 100s must taste pretty good. Look what people put up with to smoke them”. Still of package of Benson & Hedges at end of clip, text: "Benson & Hedges 100s Regular or Menthol".

Depicts a man shooting and bow and arrow, when his cigarette gets caught in it. “Benson & Hedges 100s must taste pretty good. Look what people put up with to smoke them”. Text: "Benson & Hedges 100s Regular or Menthol".

Depicts men playing chess in a park, when a bird lands on his cigarette. “Benson & Hedges 100s must taste pretty good. Look what people put up with to smoke them”. Text: "Benson & Hedges 100s Regular or Menthol".

Depicts a man smoking as he shines another man’s shoes. His cigarette keeps hitting the man’s legs. Benson and Hedges new 100’s must taste pretty good. Look what people put up with to smoke them. Text: "Benson & Hedges 100s Regular or Menthol".

Depicts a woman smoking a cigarette at a party, when it gets taken from her mouth by a party favor. “Benson & Hedges 100s must taste pretty good. Look what people put up with to smoke them”. Text: "Benson & Hedges 100s Regular or Menthol".

Depicts a man in an elevator whose cigarette gets stuck in the door as it closes. “Benson & Hedges 100s must taste pretty good. Look what people put up with to smoke them”. Text: "Benson & Hedges 100s Regular or Menthol".

Depicts the Great Carnac, a magician who performs cigarette tricks, as he switches to the new 100s and experiences difficulties due to the extra length. He regains his success (familiar “Disadvantages” theme plays). Still of package of Benson & Hedges at end of clip, text: "Benson & Hedges 100s Regular or Menthol".

Depicts various people smoking new Benson and Hedges 100 cigarettes. The amount of extra puffs you get with 100’s depends on how you puff. Soldiers pass a cigarette, lady reading, man at races, firing squad, etc. “Longer than King Size”. New popular-priced Benson and Hedges 100’s. Familiar jingle – same as “Disadvantages” campaign.

Various scenes depict smokers getting “extra puffs” due to the length of Benson & Hedges 100s. Each person has a different number of extra puffs. Safecracker, lady reading, man being audited, firing squad. “Longer than King Size, at the same price as King Size.” Familiar jingle – same as “Disadvantages” campaign. Still of pack of Benson & Hedges at end of clip, text: "Benson & Hedges 100's Regular or Menthol."

Depicts a man as he saws the end off a pack of B&H 100s, and lines up the resulting pieces of cigarette, illustrating that the extra length is the equivalent of four extra cigarettes in every pack. Try them for the extra length. If you like them, come back for the extra taste. Still of pack of Benson & Hedges at end of clip, text: "New, popular priced Benson & Hedges 100's."

Depicts how an earlier invention of B&H 100s would have changed history. Depictions show that prominent people in history would have been to busy smoking the extra puffs to do what they were supposed to do. Familiar jingle – same as “Disadvantages” campaign.

Depicts various situations where everyday objects could be changed to account for the extra length in the new Benson and Hedges longer 100’s. Shirt pockets have become larger, newspapers are being read farther away, and windshields are being changed to accommodate the longer cigarette. Familiar jingle – same as “Disadvantages” campaign.

Depicts a fake awards show, with awards given out for the longest car, the longest table, the longest hair, and the longest wait at the church. Prizes for these awards are varying numbers of packs of Benson and Hedges 100’s cigarettes. Still of pack of Benson & Hedges at end of clip, text: "Benson & Hedges 100's Regular or Menthol."

Depicts a woman as she reminisces about war-time shortages of Camel cigarettes. “T-Zone”. Still of pack of Camels at end of clip.

Camel leads all other brands by billions. Not one single case of throat irritation due to smoking camels. Take the 30 day test with Camel cigarettes, America’s most popular cigarette. There must be a reason why more people smoke Camels than any other cigarette. “Try for 30 days.”

Depicts two Tap Dancers on steps singing a jingle about the mildness of Camel cigarettes and the 30-day test. Smoke Camels and they will suit you to a T.

Hear an announcer go through the many tests people have done to find a cigarette that suits them, but the best of all is the 30-day test of Camel cigarettes. He states, Camel Leads All Other Brands by Billions of cigarettes because Camels have flavor and mildness. After the 30 day test, throat specialists noted not one single case of throat irritation due to smoking Camels.

After-Dark "Magic Look" Turns Up In Fashion Studio. Fashion model previews evening dress, designer joins photographer and smokes Camels. The announcer asks you to take the T-zone test to see why. For Mildness and Flavor, Camels Agree with More People than any other cigarette!

Depicts Marlu Farm Kennels in New Jersey and Scottie dogs with experienced dog trainer. Announcer says experience is necessary when choosing a cigarette as well, and Camels are the choice of experience. Try Camels in your T-zone. T for Taste, T for Throat.

Depicts a famous NY chef making his favorite hamburger meal. He says, "in food, or in cigarettes, experience is the best teacher". "Cool, mild, full flavor Camels are a choice of experience". Try Camels in your T-zone.

Depicts Charlotte Young, fashion illustrator displaying an outfit that can be worn many different ways. Announcer states, Smart Dressing is a matter of experience, and experience is the best teacher in choosing a cigarette. Camels are the choice of experience with Ms. Young. Try Camels in your T-Zone.